Conducting surveys is one thing. Knowing how to put them in perspective is another. Whether for traditional surveys, focus groups, or Metaforté® studies, LXB knows how to collect the kind of information that is essential to understanding brands and their targets and to planning creative and effective strategies.
We believe that any agency worthy of the name cannot allow itself to outsource media strategies. The LXB media team has all the tools needed to plan, orchestrate, and measure your campaigns, for both mass and interactive media. Our team is one of the select few to receive a Grand Prix Média Award from Conseil des directeurs médias du Québec.
Interactive marketing is much more than a range of new media services to consider in tactical planning—it must be central to the company’s strategic thinking. From placing ads and key words on the Web to developing strategies integrating mobile platforms and social media, LXB’s interactive team offers you years of technology watch and marketing experience to design and carry out measurable and effective strategies that go beyond mere buzzwords.
In the arts, works are produced spontaneously and freely, without constraints. The main challenge in creative advertising is to take into account the realities of brand, targets, and context without reining in the spontaneity and freedom that give rise to the best ideas. LXB’s creative team has won numerous awards for its innovative and inventive ideas and is able to meet any marketing challenge.
Defining or redefining a brand is a delicate balancing act that requires great mastery in terms of both graphics and positioning. LXB has had the opportunity to help many businesses and institutions develop new brands and redesign established brands.
Promotion is the art of making lightning strike at a predetermined time and place. LXB has vast expertise in promotion services for retail sector clients, including Web campaigns, circulars, advertising blitzes, and point-of-sale campaigns—everything you need to make your profits sizzle!